About

At Concerted Action, we believe in organizing.

Founded by Christian Norton in 2015, Concerted Action is a one-stop consulting firm specializing in organizing, advocacy, and technologies that power grassroots movements. We help recruit supporters, build engaged and motivated communities, and generate action.

Built for labor unions and progressive organizations, Concerted Action specializes in recruiting new union members and generating workplace action by deploying proven and effective social media strategies. We’ve supported the digital programs of many successful organizing campaigns, including for the New York Times Tech Guild, Wirecutter, Union of Pitt, Verizon Wireless Workers United, T-Mobile Workers United, and the Committee for Better Banks.

Our digital experts leverage powerful and innovative tools, and a deep understanding of the labor movement, to advance the digital programs of our clients. We have decades of experience strategically integrating digital and traditional communication tools to bring workers together. And when workers come together, they have the power.

Christian Norton

Founder and CEO

Christian specializes in helping unions and non-profits use digital tools to further their organizing and communications goals. He spent nearly a decade working directly for non-profit organizations while in Washington, DC, including as Communications Director at Working America.

While at Concerted Action he has worked with 60 different organizations using proven email-, ad- and social media-based strategies, and leveraging powerful digital tools to generate real activism and recruit members. Christian is also the leading expert in Action Network, providing migrations, integrations, customizations, and support for most of the major partners.

Peter Thacher

Digital Organizer

Peter Thacher is a digital communications professional based in Washington, DC. As Digital Organizer he produces digital campaign content to help organizations win and gain new supporters. After graduating from college, he worked for several years in digital communications for Food & Water Watch supporting campaigns to ban fracking and combat climate change. A longtime organizer, he also helped unionize his workplace with the Nonprofit Professional Employees Union. Peter holds a bachelor’s degree in Urban Studies and Political Science from the University of Pennsylvania.

Maura Pond

Digital Strategist

Maura Pond is a digital communications strategist based out of Richmond, Virginia. Maura spent nearly thirteen years at the United Food & Commercial Workers International Union in Washington, D.C. getting to know the richness and diversity of America’s working class from the inside of meat-packing plants, grocery stores, cannabis dispensaries, medical centers, food-processing facilities, and more. Maura has worked with local unions and campaigns around the country to help build up their digital programs, and has provided support for major actions such as the OUR Walmart Black Friday Strikes and the 2019 Stop & Shop strike.

Sarah Thomas

Social Media Organizer

Sarah Thomas specializes in strategic digital communications and social media. She is originally from New Jersey, but has called Denver, Colorado home since moving there to work as an editor in 2014. Sarah received her BA from Middlebury College in 2014 and completed her MA in Communication at University of Colorado Denver in 2021. During her time as a graduate teaching assistant, Sarah was an active member of United Campus Workers Colorado, supporting fellow workers in the struggle for respect and dignity in the workplace. Sarah continues to be involved in community organizing movements in the Denver metro area that confront social injustice and strive to achieve lasting systemic change.

Sara Wallenfang

Digital Strategist

Sara Wallenfang is a digital communications strategist based in Kalamazoo, Michigan. Sara began her work in the labor movement in 2007, traveling the country as an organizer with American Federation of State County and Municipal Employees. She has spent much of her career at the AFL-CIO, most prominently directing communications during Act 10 protests in Wisconsin as well as during the opposition to Right to Work in Michigan, and most recently coordinating the national digital campaign to recruit poll workers for the 2020 election. In between AFL-CIO positions, Sara spent several years managing the legislative, political, and communications departments at the Michigan Nurses Association, which represents about 13,000 nurses and healthcare professionals. She also has community 501c3/501c4 experience as a regional organizing director for Michigan United and the Michigan People’s Campaign, which are affiliates of People’s Action.

Karen Freund

Copy Editor and Proofreader

Karen Freund is a copy editor and proofreader with a varied background as a translator, legal secretary, office manager, communications manager and cabinet finisher. She possesses a sharp eye for detail and a firm dedication to getting the words just right. A graduate of Middlebury College, Yale University, and the Pushkin Russian Language Institute, she has worked at the US Embassy in Moscow, on the 27th floor of 30 Rock, in the Crown Building (directly across Fifth Avenue from a certain real estate developer’s tower), at a publishing company in Minnesota, and at a small family cabinet shop and a medical society headquarters in Illinois. She has created, formatted, edited and managed corporate magazines, websites, digital newsletters and social media streams. Karen is an editor at The American Independent.