Concerted Action is a one-stop consulting firm specializing in advocacy, organizing and the digital tools that power grassroots movements. We help non-profits and unions recruit supporters, build engaged and motivated communities and generate action. We’re strategic, experienced, versatile and committed to your cause. Launched in 2015 as Blue Bulldog Digital and relaunched as Concerted Action in 2018.

Christian Norton

Founder and CEO

Christian specializes in helping unions and non-profits use digital tools to further their organizing and communications goals. He spent nearly a decade working directly for non-profit organizations while in Washington, DC, including as Communications Director at Working America.

While at Concerted Action he has worked with 60 different organizations using proven email-, ad- and social media-based strategies, and leveraging powerful digital tools to generate real activism and recruit members. Christian is also the leading expert in Action Network, providing migrations, integrations, customizations, and support for most of the major partners.

Kelcie Glass

Social Media Organizer

Kelcie is a public relations and marketing professional based in Washington, DC. After graduating from UNC, Chapel Hill, Kelcie was a marketing coordinator at Corporate Executive Board. After a few short years there, she left to pursue entrepreneurial endeavors. Her freelance communications projects force her to be ahead of the social media curve, and to find new and innovative ways for businesses to connect with consumers, members, and allies. She maximizes the effectiveness of social media channels for her clients, by creating one-of-a-kind campaigns, having consistent messaging across platforms, and by using untapped marketing tactics. In addition to her social media expertise, she is heavily evolved in community relations and non-profit work in the D.C. area.

Ashley Pagan

Social Media Organizer

Ashley Pagan is a multimedia communications specialist based in Los Angeles, California. Ashley graduated from the University of Arizona with a BA in Sociology, Communications, and Music. Ashley has worked as a communications specialist on worker organizing, zero-waste, and anti-harassment initiatives while at Los Angeles Alliance for a New Economy (LAANE). Before that she supported communication efforts while working for the Change To Win/Teamsters joint Justice for Port Drivers campaign against wage theft, abuse, and racial injustice. An organizer at heart, Ashley’s true passion is using social media and new technology to create and support movements within workplaces and communities.

Peter Thacher

Digital Organizer

Peter Thacher is a digital communications professional based in Washington, DC. As Digital Organizer he produces digital campaign content to help organizations win and gain new supporters. After graduating from college, he worked for several years in digital communications for Food & Water Watch supporting campaigns to ban fracking and combat climate change. A longtime organizer, he also helped unionize his workplace with the Nonprofit Professional Employees Union. Peter holds a bachelor’s degree in Urban Studies and Political Science from the University of Pennsylvania.

Maura Pond

Digital Strategist

Maura Pond is a digital communications strategist based out of Richmond, Virginia. Maura spent nearly thirteen years at the United Food & Commercial Workers International Union in Washington, D.C. getting to know the richness and diversity of America’s working class from the inside of meat-packing plants, grocery stores, cannabis dispensaries, medical centers, food-processing facilities, and more. Maura has worked with local unions and campaigns around the country to help build up their digital programs, and has provided support for major actions such as the OUR Walmart Black Friday Strikes and the 2019 Stop & Shop strike.

Karen Freund

Copy Editor and Proofreader

Karen Freund is a copy editor and proofreader with a varied background as a translator, legal secretary, office manager, communications manager and cabinet finisher. She possesses a sharp eye for detail and a firm dedication to getting the words just right. A graduate of Middlebury College, Yale University, and the Pushkin Russian Language Institute, she has worked at the US Embassy in Moscow, on the 27th floor of 30 Rock, in the Crown Building (directly across Fifth Avenue from a certain real estate developer’s tower), at a publishing company in Minnesota, and at a small family cabinet shop and a medical society headquarters in Illinois. She has created, formatted, edited and managed corporate magazines, websites, digital newsletters and social media streams. Karen works as a copy editor and proofreader for Daily Kos.