Launched in 2015 as Blue Bulldog Digital and relaunched as Concerted Action in 2018, Concerted Action is a one-stop consulting firm specializing in advocacy, organizing and the digital tools that power grassroots movements. We help non-profits and unions recruit supporters, build engaged and motivated communities and generate action. We’re strategic, experienced, versatile and committed to your cause.

Christian Norton

Founder and CEO

Christian specializes in both the strategic and technical components needed to run a high performing digital program. He spent nearly a decade working directly for non-profit organizations in Washington, DC. His final role before founding Concerted Action was as Communications Director at Working America, the largest affiliate of the AFL-CIO. Over a 6-year period he grew their communications program from little more than an email list into an award-winning, multi-capacity department. The organization became well-known in the labor movement for its integrated use of email, text, social media, online advertisement and earned media. The program helped win many legislative and electoral campaigns.

Christian also worked in the online and communication departments at Campaign for America’s Future and was the Director of Support for Wired for Change (now part of Salsa Labs). Christian is based in Chicago, IL.

Kelcie Glass

Social Media Organizer

Kelcie is a public relations and marketing professional based in Washington, DC. After graduating from UNC, Chapel Hill, Kelcie was a marketing coordinator at Corporate Executive Board. After a few short years there, she left to pursue entrepreneurial endeavors. Her freelance communications projects force her to be ahead of the social media curve, and to find new and innovative ways for businesses to connect with consumers, members, and allies. She maximizes the effectiveness of social media channels for her clients, by creating one-of-a-kind campaigns, having consistent messaging across platforms, and by using untapped marketing tactics. In addition to her social media expertise, she is heavily evolved in community relations and non-profit work in the D.C. area.

Ashley Pagan

Social Media Organizer

Ashley Pagan is a multimedia communications specialist based in Los Angeles, California. Ashley graduated from the University of Arizona with a BA in Sociology, Communications, and Music. Ashley has worked as a communications specialist on worker organizing, zero-waste, and anti-harassment initiatives while at Los Angeles Alliance for a New Economy (LAANE). Before that she supported communication efforts while working for the Change To Win/Teamsters joint Justice for Port Drivers campaign against wage theft, abuse, and racial injustice. An organizer at heart, Ashley’s true passion is using social media and new technology to create and support movements within workplaces and communities.

Karen Freund

Copy Editor and Proofreader

Karen Freund is a copy editor and proofreader with a varied background as a translator, legal secretary, office manager, communications manager and cabinet finisher. She possesses a sharp eye for detail and a firm dedication to getting the words just right. A graduate of Middlebury College, Yale University, and the Pushkin Russian Language Institute, she has worked at the US Embassy in Moscow, on the 27th floor of 30 Rock, in the Crown Building (directly across Fifth Avenue from a certain real estate developer’s tower), at a publishing company in Minnesota, and at a small family cabinet shop and a medical society headquarters in Illinois. She has created, formatted, edited and managed corporate magazines, websites, digital newsletters and social media streams. Karen works as a copy editor and proofreader for Daily Kos.