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Organizing about 5,500 Minor League Baseball players was a major league task – and led to a home run for players and the union movement. Minor League Baseball voluntarily recognized the players’ union just weeks after their union campaign went public and they immediately affiliated with the Major League Baseball Players Association (MLBPA), but Concerted Action had already been working with Advocates for Minor Leaguers for months.

During the organizing campaign and through negotiations for the historic first contract the players won months later – which included significant improvements in salaries, medical benefits, retirement, and more – Concerted Action supported critical player intake processes, data management, and the use of Action Network and Action Builder digital organizing tools.

Food AND Medicine (FAM) is a grassroots member-based organization that works to address the root causes of poverty with the guiding principle of solidarity, not charity. Based in Maine, FAM empowers and involves those directly affected by poverty and food insecurity to take an active, leadership role in bringing awareness and change. Concerted Action provides ongoing support for FAM as part of the Organizers Helpdesk program, ensuring that staff and volunteers have the training and support that they need to fully utilize digital organizing tools including Action Network and Action Builder.

According to FAM Deputy Director Melissa Smith, “Concerted Action’s personalized training sessions were very helpful for our staff. Christian answered all of our questions and referenced our custom fields, which was preferable to training videos or general training that the system has available.”

The Committee for Better Banks (CBB) is a project of The Communications Workers of America, with Wells Fargo Workers United being its most innovative and visible win for bank workers to date. Concerted Action has played a major role in this campaign from the beginning.

Beneficial State Bank workers organized with CBB in 2020, marking the first banking industry union in decades. Additional victories followed at Lake Michigan Federal Credit Union and the banking industry began to take notice. In 2023 and 2024 at Wells Fargo – one of the worst actors among big banks – the campaign really took off, with an ongoing string of union votes at bank branches across the country.

Concerted Action has worked closely with CBB on multiple aspects of this online-to-offline organizing campaign, including generating leads via digital advertising and social media, building support through petitions and a “midyear review” from Wells Fargo workers to their employer, recruiting and registering participants in online orientations and organizing trainings, use of Action Network and Action Builder digital organizing tools, and designing and producing flyers for in-person organizing at bank branches.